According to box office figures, IFC’s Dave Franco-directed horror feature The Rental is leading at the weekend box office, having logged roughly an estimated $130K yesterday at 251 locations. The movie should rake in north of $400K for the 3-days. The Rental, Franco’s feature directorial debut, is also available in homes to rent this weekend.
A majority of that is from drive-in theaters, which continue to be the leading exhibitors at the weekend box office, despite the fact that they only make up about a third of the current number of theaters open (between 1,2K-1,K).
Franco directed and produced The Rental, and he co-wrote the screenplay with Joe Swanberg. The pic was produced and financed by Black Bear Pictures. The movie stars Franco’s wife Alison Brie. Pic follows two couples who rent a vacation home for what should be a celebratory weekend get-away. Among one of The Rental‘s stunts, the movie had a pop-up drive-in screening in partnership with Arclight Cinemas on June 18 back in Hollywood.
